A new brochure for Fairways
The Tulloch Group is a long standing Dynam client with a 15 year history. We've helped the Group raise its profile within the industry, throughout the Highlands, and further afield.
Dynam is currently responsible for managing the brand identity, design and production of corporate and marketing literature, display materials and advertising. We were recently commissioned to design the Fairways brochure - a prestigious development of four and five bedroom detached homes in Inverness. The design had to reflect the quality and style of the houses, together with lifestyle aspirations. Fairways is situated close to the Loch Ness Golf Club, one of the top clubs in the area, and buyers are being offered a complimentary 10 year membership - this also had to be highlighted within the brochure.
We chose a 1920s travel poster look, to create a persona that radiated wealth and status. Using a palette of greens and a typeface evocative of the Roaring Twenties, the brochure reflected the well manicured, well groomed feel of a golf course, augmented by the subtle pinstripe lines that distinguished the design. We worked with strong house type illustrations and lifestyle shots to clearly illustrate to a potential buyer all the benefits of living in a Tulloch home is an aspirational location.
Dynam Delivers
Design
Copywriting
Project management
